Evolution and Hedonic Fuel-Seeking
- Jessica Gleason
- Sep 30, 2024
- 2 min read

The human (and mammal) brain evolved to seek foods that are high glycemic with a high hierarchy (fast fuel/carbs). This has now become our chosen path to hunger and taste-satisfaction.
The brain seeks and demands specific foods/beverages in order to promote fuel homeostasis, as it is seeking energy for the brain-body axis.
This metabolic/neural process determines, with the hypothalamus and brain stem, a hierarchy (Hedonic) for fuel storage and utilization.
The fuel, or no-fuel, data received by the mouth is based on the hierarchy-hedonic value (determined by BRIX) related to the incoming substance (liquid or solid or not swallowed at all (as in gum).
Non-Metabolic fuel, including artificial sweeteners and glycosides (Monk fruit and Stevia) are considered useless to the Brain-Body as they do not convey any energy to the body or brain-fuel.
Non-fuel sources entering the mouth confuse the brain because they are sweet with no fuel/energy benefit, and the brain is confused are to what to do with an unknown agent.
WE HAVE LET DOWN OUR SPECIES DIETS DON’T WORK – A CALORIE IS NOT A CALORIE (This breaks the Laws of Thermodynamics – WILLPOWER DOES NOT EXIST – I WANT CHOCOLATE
METABOLIC FUEL VS FAKE FUEL
The brain certainly does not recognize a non-fuel, as they do not exist in nature, and the brain has evolved very slowly in terms of food and beverages.
The brain quickly becomes confused and starts to panic because no real fuel/energy is available.
As soon as a metabolic fuel enters the mouth, the brain is notified by the taste receptor cells. Based on immediate incoming fuel-recognition, there is subsequent fuel-partitioning (where to put it; fat cells, bloodstream, liver, muscle?).
Fuel partitioning is an important part of the energy-creating (ATP) equation, which is determined as soon as a burnable fuel hits the mouth and notifies T1R1 and its sister-signaling triggers that food (fuel) is on the way.
BOTTOM LINE
Humans want to eat and eat and eat, because they are hard-wired to do so: Evolution cannot be tricked: No burnable fuel = no homeostasis = no energy.
Willpower does not and cannot work, because the brain over-rides willpower, and the brain always wins.
We are not going to stop eating all thing tasty and fattening, because thousands of years of evolution has programmed us to do so.
Are we destined to continue our growing rate of obesity, Type 2 Diabetes, and Insulin Resistance?
THE ONLY REASONABLE & FEASABLE SOLUTION IS TO PROVIDE TREATS AND YUMMY FOODS THAT:
DON’T OVER-STIMULATE BLOOD GLUCOSE LEVELS
THAT DON’T STIMULATE INSULIN (leading to Insulin Resistance)
THAT DON’T TRIGGER THE KEY CODE TO THE FAT CELL (LIPOPROTEIN LIPASE: LPL)
THAT DON’T CAUSE DYSFUNCTION IN THE BRAIN (at the Blood-Brain Barrier)
THAT ARE ALL-NATURAL PLANTBASED
& THEY HAVE TO TASTE FABULOUS
Prepared By: Nutrition News Team at NAI Dynamic Nutrition
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