Humans are food-seeking mammals, and they have been for quite some time. Evolution determines this, not our species...

You could deduce that we have let down our species, as the rate of obesity and Type 2 diabetes has drastically elevated, while longevity is declining.

It is both significant and understandable that our food chain is delicious and abundant, but its effect on human health has taken a hedonistic approach. If it’s good, we eat it.

There is a good reason for this. Humans crave yummy things. How do we define yummy? It might not be what you think.

Eating is controlled by the brain – totally and completely driven by the brain.

The brain is similar, in its devotion to getting something to eat, to a crying baby; I want it and I want it now.

The brain has a very high demand for fuel, as it takes a lot of fuel to keep it going, which keeps us alive. When it does not get fuel, the entire system starts to break down. Try doing anything without the brain and see what happens.

The end-result is low blood sugar (hypoglycemia) and at that point weakness sets in (athlete version: hitting the wall). No fuel = no energy = really pissed-off foul mood.

The brain will let you know, in no uncertain terms, that you are not cooperating and that it wants something yummy right now.

The most addictive food on the planet is a potato chip (yes that is a clinical fact) because it contains multiple brain addictions:

When brain fuel falls to a low level, it triggers an all-out-alert of power-shortage, causing intense cravings for fast fuel. The brain demands a high value hedonic food.

This what the brain considers yummy. If you want a real-life example, try and separate a woman from chocolate during an I want chocolate episode (caused by hormones).

This is a perfect example of why we have created NAI Dynamic Chocolate – so delicious:

It contains a plant-based natural sweet-flavor system, low glycemic, safe for diabetic kids, does not stimulate the LPL trigger for fat-storage in the fat cell, and no metabolic downside. It is guilt-free, so to speak (clinical trials available to the scientific/medical community).

Back to the addictive potato chip topic: This also applies to chocolate-covered M&M Peanuts or any chocolate covered nuts.

CANDY FOR THE BRAIN

• Crunchy: Stimulates your brains reward centers; Dopamine, Endorphins, Serotonin - plus crunchy helps keep brain functions active •

• Fat, salt, chocolate and sugar stimulate the release of Serotonin (the happy trigger in females).

• Salt: Triggers the release of dopamine, a chemical messenger that control’s your brain’s pleasure centers, which makes the brain crave more

• Fat and salt: Loads of fun for the brain

• High glycemic potatoes: Triggering pleasure centers in the brain

  
  

(Several research studies have shown that chewing stimulates your brain, while slurping down soft food does just the opposite. In some cases, a diet of soft foods may not only bore your brain, but also be a risk factor for dementia: Google.com 2022).

WHO SAYS SO

The expression “all that and a bag of chips” might as well be methadone. A study has shown that potato chips are as addictive as hard drugs, and the habit is hard to quit. In a new U.K. special “Secrets of Our Favourite Snacks,” Dr. Tony Goldstone of Imperial College London revealed the results of a new study in which he compared the brain activity of snack eaters and drug addicts. Goldstone performed brain scans on a group of overweight volunteers who were being shown pictures of potato chips and other junk food. He found it affected the same areas of the brain, in the same way, as showing substance abusers a picture of drugs or booze.

HIGH GLYCEMIC FOOD ADDICTIONS: HIGH HEDONIC VALUE TO THE BRAIN

Using the Yale Food Addiction scale, researchers at the University of Michigan found the three most addictive foods are chips, chocolate (Serotonin-high), and pizza (all High Glycemic). The least addictive: beans, cucumbers, carrots (all Low Glycemic). A better solution is chocolate that is Low Glycemic and tastes the same as High Glycemic chocolate, with no negative metabolic outcome, such as stimulation of insulin – because a woman wants chocolate with no payback and no guilt.

Written by: The Nutrition News Team, presented by NAI Dynamic Nutrition